Hot off the press! “Mastering Mobile through Social Media: Creating Engaging Content on Instagram and Snapchat”

Greetings! I'm excited to announce my new report for the American Library Association's Library Technology Reports series: "Mastering Mobile through Social Media: Creating Engaging Content on Instagram and Snapchat." What I really dig about this work is that I had the opportunity to conduct a mini-case study during which I interviewed 11 standout library professionals …

Snapchat Explained: A 30 Minute Microlearning Event

Hello! I just wanted to announce another Snapchat workshop that I'll be teaching in September for ALA's eLearning series. This will consist of a 30 min online webinar where I'll show you the basics of Snapchat: how it works, how to set it up, and how your library can use it. This is perfect for …

Libraries on Snapchat: A Directory

Hello! A lot of you have reached out asking for a list of libraries on Snapchat. Due to the fact that you can't search Snapchat the way you can other social media platforms, this task is a little tough. What I thought I'd do is create a crowdsourced directory. I have started a list of libraries …

5 Universities Killing It On Snapchat

I am becoming convinced that Snapchat should become a library social media staple. Being a "cusper" (on the tail end of the millennial generation) I might not be as in-tune with what's fresh in social as my younger counterparts, but the numbers don't lie. Smith, from DMR, reports that Snapchat not only touts 100 million …

Promote Your Library With Snapchat Stories

This is probably the best way libraries can start implementing Snapchat for promotional purposes. According to an article published today by Business Insider, Snapchat Stories has increased 100% with over 1 billion stories being viewed a day! Since this app is so widely used by individuals under the age of 25 (traditional college aged students), it's a …

How to Create a Snapchat Contest

In the beginning of January I started hearing a lot of buzz about the privacy chat app Snapchat. From NPR to Mashable, everyone was discussing this new app. One fortuidious morning, during my daily Feedly perusal, I saw articles by both TechCrunch and Mashable reporting on a study that found that over 77% of college students use Snapchat every …

Snapchat For Your Library

Snapchat has been getting a lot of buzz as of late (Facebook offered to purchase it for $3 billion, but was turned down). It is currently valued at about $4 billion, and I think it will be the social media application of 2014 (here's an interesting story of why teens use Snapchat by npr). What …