I am becoming convinced that Snapchat should become a library social media staple. Being a “cusper” (on the tail end of the millennial generation) I might not be as in-tune with what’s fresh in social as my younger counterparts, but the numbers don’t lie. Smith, from DMR, reports that Snapchat not only touts 100 million daily active users, but a demographic that comprises of 77% college students. In addition, Smith states that 71% are 34 years old or younger and 45% are between the ages of 18 and 24 years old. Since so many users are the age of traditional college students, I think this makes Snapchat worth the time/money investment for libraries.
Among the throng of brands proliferating Snapchat, I have not noticed a large number of academic libraries using the platform. Moreover I was also unable to find a substantive quantity of higher education institutions in general using Snapchat. However, I did come across a few gems in the postsecondary realm that really understood how to leverage this social tool. Listed below are the aforementioned institutions (I also wrote a post featuring some standout libraries using Snapchat). I suggest that libraries follow them and monitor how they engage students online for inspiration, before delving into their own snapping endeavors. With features like Snapchat Stories, Live, and Discover, Snapchat is becoming more conducive for student engagement.
Before I list the exemplar universities, I wanted to share two content themes that arose during my Snapchat perusal, Campus Life and Media Reuse/Sharing. Campus Life involves promoting events on campus, taking users on “video tours” of departments or popular restaurants, and generally just communicating what it’s like to go to that university. Media Reuse/Sharing consists of universities sharing student photos/videos on Snapchat or other social media venues such as Facebook or Twitter. Users on social media generally love it when an institution will share their content and it allows the university to use it as organic promotional content. Ok…without further ado, here’s my list!
Username: UofMichigan– I would have to say that this account is probably my favorite. UMich has one of the oldest university Snapchat accounts and the social team really knows how to leverage all types of media. In their Snapchat Stories they incorporate video, music, funny online clips, doodles, hashtags, and pictures. It’s clear that they know who their target audience is, and they are great at embedding themselves into the everyday activities of undergrads. Their current story on the freshman move in checklist and #selfie contest are prime examples of this.
Username: mitstudents – Most of the content I have seen from MIT centers on the “around campus” vibe. What makes their account fun to follow is the fact that they don’t display easy to access campus information, but rather provide you with a behind the scenes peek of what goes on at MIT. It serves as a sort of unofficial campus guide.
Username: ColoradoStateU – Over the summer CSU initiated a #stateofsummer hashtag Snapchat contest. They encouraged students to share their summer pictures on social media for a chance to win a prize. This is a great example of utilizing user generated content to promote the university. Below is one contestant’s post that was shared on Twitter. You can see how students’ activities in the state where CSU is located, serve as a way to engage CSU’s current audience as well as advertise to prospective students.
Username: princeton_u – Princeton has caught on to their students’ social sharing tendencies. They not only share snaps on Snapchat but have a designated Facebook photo album entitled Snapchat Saturday. The album’s description reads “Featuring the week’s most fun and creative snaps to Princeton_U!” and promotes user content that exudes school pride.
Username: @dukestudents – I attended Hootsuite’s webinar, Social Media in Education: Tips from 3 Pros, and got to hear some of the awesome social media efforts that are going on at Duke University. One platform they have found to be highly successful is Snapchat. They use it for outreach and to showcase student life at Duke. The snaps they post are funny and engaging and they have made great use of Snapchat Stories. If you have time I highly recommend you listen to the webinar.
Username: unlincoln – Most of the content I’ve seen from UNL comprises of campus activities. Free events such as #Gradfest and Service Learning Fair are communicated from their account. It is a useful resource for students looking for interesting activities, but not highly engaging which is why they didn’t make the cut.
Other Universities with Snapchat Accounts
There are more and more universities joining Snapchat on a regular basis. Listed below are some that I have found interesting.
Chico State University – Username: chico.state
Coastal Carolina University – Username: CCUChanticleers
Eastern Kentucky University – Username: ekustories
Eastern Washington University – Username: ewuathletics
Illinois State University – Username: illinoisstate
Kent State University – Username: KentStateU
Liberty University – Username: sparkyflames
Mount Aloysius College- Username: MountAloysius
Northern Michigan University – Username: NorthernMichU
Northwestern University – NorthwesternADM
Shepherd University- SUstudents
University of Houston – Username: uhouston
University of Kansas -Username: jayhawks
University of New Hampshire -Username: UNHStudents
University of Minnesota: Morris- SCummorris
University of Washington – Username: uwstudentlife
Valparaiso University- valparaisou
West Virginia University – Username: westvirginiau
Wichita State- Username: goshockers
Wharton School of the University of Pennsylvania- Username: whartonschool
Let me know if you have any you want me to add to the list! I think that these trailblazers are perfect for some inspiration as you attempt your own Snapchat engagement.